Have a painting project in the works? Benjamin Moore No VOC Paint

I have a little shelf I want to paint and I've been trying to find some no VOC paint.
I am not completely green- but as the opportunities arise I have been trying to convert over to the healthier alternatives.

I was just reading in a magazine about Benjamin Moore's Natura Paint.

From their website:
Natura Waterborne Interior Paint continues Benjamin Moore's commitment to providing the most environmentally friendly paint. Natura Paint emits lower total VOCs than other national zero-VOC products on the market, all without compromise to performance or color selection. Natura is truly "Green Without Compromise®."

• Virtually odorless
• Zero VOC's
• Quick return to service
• 100% Acrylic
• Provides a durable, washable film
• Spatter-resistant
• Unlimited color selection
• Lower Total Emissions
• One hour recoat for quick return to service
• Carries the Green Promise designation
• Self-priming on most surface

AND of COURSE-- I have a coupon for you